#2: How does Self gratification relate to fighting global warming?

by Ginosar  


In the previous writing on this issue I suggested , in part, that in many cases people brain activity may determine their ability to grasp the global warming issue. Some opposite views may be that it is more likely to be lack of knowledge, lack of education, political orientation, or just normal self-interest.

Here is some supporting information for my above proposition:

First some background:

During President Reagan period I directed a small political organization named Target Congress with a goal to contribute to the national effort of reducing the danger of nuclear weapons. We developed and used methodical, scientific, and practical tools to increase the effectiveness of peace activists on this issue.

We were privileged to have the support of outstanding people like the outstanding Benjamin Spock M.D., former U.S. Senator Dick Clark, former US Representative John Moss, David Brower- founder, Friends of the Earth, actor Mike Farrell, Edward Snyder-Executive Director Friends Comm. On National Legislation, Judith Lipton, M.D., National Board of Directors Physicians for Social Responsibility, and other outstanding people. We developed grassroots pressure on swing US Congresspersons in several states to vote against nuclear weapons.

We worked closely with many national peace organizations such as Common Cause, SANE, and Physicians for Social Responsibility, and helped them adopt more effective methods for creating grassroots pressure.

We got advice from some outstanding and practical academicians how to influence public attitude, on effective communication techniques. We analyzed the voting record and District characteristics of each member of Congress in the country, did statistical analysis of Congressional votes, and studied other practical issues relating to motivating liberals to effective political action. We verified and improved on the advice of our experts during our nine years of in-the-field experience. Many of the techniques used in grassroots lobbying today are based on the experience gained then.

One of the most experienced and practical professors specializing in public communication advised us the following:

Studies on effective methods to influence people indicated that most people have set convictions and are unlikely to change their minds on political and social issues. Here were some of the results:

We can divide the population to three general groups, those who agree with the proposition, those who disagree, and the undecided middle. There is almost no way to convince the opposers to change their basic attitude. More information, more discussions do not help. Only some people in the middle, the swing  group, that are already inclined somewhat in our direction, may agree eventually with the new information. But, those that were the hardest to convince, will, over time, return to their previous believes. We can only persuade people who are already inclined to agree with us to move a little further in our direction.

This experience add confirmation to the brain ideas discussed previously. It indicates to me that we are rather set in our ways socially and politically. People's attitude some times change overtime, but it may change only after some significant life experience and/or slow personal growth and may takes many years. Therefore, the energy spent to try to convince deniers of GW is wasted effort. We need to work only with people who are already inclined our way to convinced them for greater political participation.


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